In a Nutshell: Scandinavian Design
This aesthetic dominated 2015 and shows no sign of stopping in 2016.
Scandinavian countries include Denmark, Sweden, and Norway. The term “Scandinavian design” started from the Scandinavian Design exhibition that toured North America from 1954-1957. This set the mark for the clean, simple, natural aesthetic that are relate with the term today.
In one way, the democratic aesthetic mirrored the kingdoms’ push toward social democracy during the 1950s. On the other hand, between WWI and WWII, back when machines were booming across the Western world, their heavy presence weren’t felt in Scandinavia. The tradition and aesthetic of handmade crafts were preserved and translated to commercial production.
Still the designs emphasized function, in lieu of a machine’s excellent precision. Durability and cost were also important factors satiated by readily available honest materials -- primarily wood. When the machines finally arrived, Scandinavians felt less pressure to address function and considered the healing side of form. They compensated their often cold, dark, and bleak climates, by designing soothing, warm, and cheerful spaces in the home.
Scandinavian Design is best known for unobtrusive functionality to live adjacent to form, devoid of symbolism, ornamentation, and historical references.
This timeless quality allows Scandinavian design to persist in commercial success. Its simplicity, high functionality, and cost-effectiveness make it highly marketable and appreciated by people across the globe. As of August 31, 2015 there are over 328 Ikea stores in 28 countries, including Dubai, Israel, and Morocco where sometimes opposing design personalities and social values exist.
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